Digital & Performance
Community Management & Moderation
The channel where reputation is actually decided.
Replies, escalation and moderation handled to an agreed standard, in Arabic and English, with a documented line between a question, a complaint and something that needs to reach you immediately.
What you get
- Response playbook with tone and escalation rules
- Bilingual moderation within agreed response windows
- Crisis escalation path with named thresholds
- Monthly summary of themes and recurring issues
What it changes
- Fewer public complaints reaching an audience
- Consistent voice regardless of who is replying
- Early warning on issues before they spread
The OFUQ Loop
How it runs
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01
Insight
Audience, market and competitors, read properly before anything is made. We are looking for the gap — the thing your category is not saying.
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02
Idea
A platform the brand can hold for a year, not a campaign that works once. Then the content pillars, calendar and creative that carry it.
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03
Activate
Publishing, media buying and community management, run as one operation rather than three teams sending each other files.
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04
Optimize
Monthly reporting against the numbers agreed at the start, and a written decision about what changes next month.
Related services
Not sure which of these you need?
Most brands ask for a service and need a different one. Describe the problem and we will scope it honestly.