Digital & Performance
CRM & Digital Integration
Closing the loop between a click and a sale.
Connecting campaigns to the systems that hold the actual outcome, so reporting can say which spend produced revenue rather than which produced form fills.
What you get
- Lead routing from campaign into your CRM
- Event and conversion tracking implementation
- Source attribution preserved end to end
- Lifecycle and follow-up automation
What it changes
- Reporting on revenue, not just leads
- No enquiries lost between the ad and the sales team
- Optimisation aimed at the outcome that pays
The OFUQ Loop
How it runs
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01
Insight
Audience, market and competitors, read properly before anything is made. We are looking for the gap — the thing your category is not saying.
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02
Idea
A platform the brand can hold for a year, not a campaign that works once. Then the content pillars, calendar and creative that carry it.
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03
Activate
Publishing, media buying and community management, run as one operation rather than three teams sending each other files.
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04
Optimize
Monthly reporting against the numbers agreed at the start, and a written decision about what changes next month.
Related services
Not sure which of these you need?
Most brands ask for a service and need a different one. Describe the problem and we will scope it honestly.