Strategy & Consulting
Campaign Strategy
An idea with a job to do.
The bridge between the brand platform and the media plan: the campaign idea, the role each channel plays, and the number it is accountable for.
What you get
- Campaign idea and the insight it rests on
- Channel roles — what each one is there to do
- Phasing, flighting and budget weighting
- Success metric agreed before launch
What it changes
- Channels that add up instead of competing
- A campaign that can be judged, not just admired
- Clear grounds for the next optimisation decision
The OFUQ Loop
How it runs
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01
Insight
Audience, market and competitors, read properly before anything is made. We are looking for the gap — the thing your category is not saying.
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02
Idea
A platform the brand can hold for a year, not a campaign that works once. Then the content pillars, calendar and creative that carry it.
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03
Activate
Publishing, media buying and community management, run as one operation rather than three teams sending each other files.
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04
Optimize
Monthly reporting against the numbers agreed at the start, and a written decision about what changes next month.
Related services
Not sure which of these you need?
Most brands ask for a service and need a different one. Describe the problem and we will scope it honestly.